I have just started my certification course with CTI – Coaches Training Institute. I have coached people over the two years after I finished with the CTI training in London. Yet reading the materials over again and discussing them with my certification Podmates, opens up new nuances and really reinforces the skills. CTI teaches co-active…
In my previous post on niche I spoke about how by choosing a niche you get to be more of you and attract the types of clients that want to work with you. There is obviously more to that than just showing up as you. One part of being successful in a niche depends on…
What if you let go of your fear that you have to work with anyone who is interested in your services or products and really defined who is you Ideal Client? Hit your ‘bull’s eye’ and get maximum points. Let’s look at the benefits of focus here: – Choice of topics, tone and content when…
Lead generation might be considered by some people a sales tool and not so much related to marketing. Yet, classify it as you may, lead generation is effective only if you have thought through who is your Ideal client and what is the message that you need to tell them about your product or service.…
Another thing that struck me, when interviewing small business owners, was the number of people who had no idea who their customer is. I got answers like: ‘anyone with a wallet’, ‘anyone who needs my services’. It is obvious that we want people to pay for our services, but the question here is – who…