This winter has been very mild when it comes to weather, yet it has been tough for many businesses in Calgary. People have been in a holding pattern – waiting either for the other shoe to drop or something to change. There has been a reluctance to commit to doing things and moving ahead. Quite understandable, given the stories that we hear every day from either people we know or from media. In the three years that I have been in Calgary, it hasn’t been as quiet here in January-February before.
Yet this month when the spring is starting, many have realized that it is not possible to stay in a holding pattern for long. It is time to move ahead and make plans. Start taking actions based on what is going on right now. No matter what business is moving ahead and people need to find a way to cope with a winter that is too warm and with a business climate that is too frosty.
What can you do in spite of the uncertainties that are in the air right now?
- Get clear on what is the situation you and your clients are in. Who of your clients will continue working with you and who will need to drop out in order to take care of their business? What is the impact on your business?
- Who are the potential clients out there right now who need your services and who are ready to start working with you? Revisit your Ideal Client profile and see if anything needs to be tweaked.
- Create your aligned marketing lead generation pipeline that helps your ideal Clients find you and get clear on what are the benefits of working with you.
If you’d like some help with getting your creative juices flowing sign up for my workshop on April 20th on Lead generation with Aligned Marketing. You will get clear what is your Natural Marketing Style, what does your marketing foundation look like and will understand what it takes to put together a lead generation pipeline.