Reading different articles and talking to people, I have come across quite often the paradigm that marketing equals manipulation. Along the lines of – if you want to get people to buy your products or services you have to persuade them. I have never felt comfortable with that thought – for me marketing is a…
What marketing mediums are out there? I was asked that question at one of my speaking events. I liked the choice of words – marketing mediums and not advertising mediums. Marketing medium has a much wider meaning than advertising medium – usually advertising mediums can be bought for money and they are institutionalized – you buy space…
Some of the challenges that my clients come to me with are setting up their marketing in a way that helps them bring a steady flow of their ideal clients to their business. Very often people have tried different things and the results are not consistent or there is no response. That is where an understanding…
You might have noticed how some of the marketing messages that are used when describing a product or a service, make you go Yes! – I get it and I want to explore further. Whereas the others make you go – I probably need it, but if they sell it this way, I will never…
Most of us want things to work, sooner rather than later. When you start a new venture – like your own business, you want to get results and start doing the things that motivated you to embark on that journey. Even if you have had lots of practice starting and running your own companies, there…
This winter has been very mild when it comes to weather, yet it has been tough for many businesses in Calgary. People have been in a holding pattern – waiting either for the other shoe to drop or something to change. There has been a reluctance to commit to doing things and moving ahead. Quite…
You might relate to that – I have spent countless hours on web copy and the refining the rest of my messages. It is different to describe things on paper or web versus when you actually speak to people. Also when you are having conversations – what is the emphasis of your message and what…
That’s was one of the questions asked last week when I was presenting about the Top 7 Marketing Mistakes that Small Business Owners Make and How to Avoid them. In my presentation, I had said that many people feel that Marketing themselves feels somehow wrong, but the problem is not them or Marketing, but they are…
There are just a few weeks left of 2014 and most of us have started looking back and thinking what has this year brought. Some of us are very happy with the results and others want to go back and fix some key points where things did not quite work out. The hardest part of…
Setting objectives sounds like hard work, doesn’t it? Some of you might remember a few objectives that you have set that you did not reach and what a loser you felt afterwards? Yet, at the same time objectives are almost a necessary evil. How can you know whether you are able to go on that…