In my previous post on niche I spoke about how by choosing a niche you get to be more of you and attract the types of clients that want to work with you. There is obviously more to that than just showing up as you. One part of being successful in a niche depends on…
When I looked up the definition of ‘niche’ in Merriam-Webster, I was positively surprised – it seems like a marketing person has written the definition: niche is (1) a job, activity, etc., that is very suitable for someone (2) the situation in which a business’s products or services can succeed by being sold to a…
What if you let go of your fear that you have to work with anyone who is interested in your services or products and really defined who is you Ideal Client? Hit your ‘bull’s eye’ and get maximum points. Let’s look at the benefits of focus here: – Choice of topics, tone and content when…