Fall is here and just like children are all back at school, adults are getting serious about their business again. The air changes to crisper and days become shorter, business activities resume with full energy after the Labour Day weekend. People are reconnecting and going back to their usual meetings and routines. I also notice the…
Reading different articles and talking to people, I have come across quite often the paradigm that marketing equals manipulation. Along the lines of – if you want to get people to buy your products or services you have to persuade them. I have never felt comfortable with that thought – for me marketing is a…
What marketing mediums are out there? I was asked that question at one of my speaking events. I liked the choice of words – marketing mediums and not advertising mediums. Marketing medium has a much wider meaning than advertising medium – usually advertising mediums can be bought for money and they are institutionalized – you buy space…
I witnessed something amazing the other day – four goslings hatched to the couple of Canada geese on our balcony on the 14th floor. The cute little goslings were piping and scuttling on the safety of the balcony edge (about a meter wide with bushes and grass) until it was time for them to take off…
Some of the challenges that my clients come to me with are setting up their marketing in a way that helps them bring a steady flow of their ideal clients to their business. Very often people have tried different things and the results are not consistent or there is no response. That is where an understanding…
You might have noticed how some of the marketing messages that are used when describing a product or a service, make you go Yes! – I get it and I want to explore further. Whereas the others make you go – I probably need it, but if they sell it this way, I will never…
Most of us want things to work, sooner rather than later. When you start a new venture – like your own business, you want to get results and start doing the things that motivated you to embark on that journey. Even if you have had lots of practice starting and running your own companies, there…
You have probably heard it more than once or maybe said it yourself – plans are just for paper – life happens. I am a believer in planning and also that life definitely happens while you are making plans. I have two examples for you today. One is that of my client, who had taken…
This winter has been very mild when it comes to weather, yet it has been tough for many businesses in Calgary. People have been in a holding pattern – waiting either for the other shoe to drop or something to change. There has been a reluctance to commit to doing things and moving ahead. Quite…
I have just started my certification course with CTI – Coaches Training Institute. I have coached people over the two years after I finished with the CTI training in London. Yet reading the materials over again and discussing them with my certification Podmates, opens up new nuances and really reinforces the skills. CTI teaches co-active…