Another thing that struck me, when interviewing small business owners, was the number of people who had no idea who their customer is. I got answers like: ‘anyone with a wallet’, ‘anyone who needs my services’. It is obvious that we want people to pay for our services, but the question here is – who…
When I interviewed small business owners, mainly in Calgary, and asked them what are the biggest marketing mistakes that they have experienced over the course of running their own company, not having a marketing plan was mentioned the most. Very often when we begin a business, we think that let’s just see how it goes and…
Quite often I have conversations with different business owners who are saying that they need to overcome their weaknesses and then they are able to market themselves better. I usually respond that let’s start with working with your strengths in marketing first. My firm belief is that everyone can be marketing themselves with good results…